I love Lauren Conrad, so I was thrilled to have the chance to interview her a second time! Most known for her chic fashion line, Paper Crown, as well as famed books Style, LA Candy and Sugar and Spice, Conrad recently collaborated with BlueAvocado on an eco accessories line that’s due out this summer. You can follow Conrad @LaurenConrad and keep up to date on laurenconrad.com. Below she dishes all about the experience and how she lives a sustainable life. Part one is featured below!
Haley Sherif: It’s such a treat to be interviewing you again! How were your holidays? Did you get some time for well deserved rest and relaxation?
Lauren Conrad: Thank you and nice to work with you again. This holiday my family did something fun and went on a cruise. We try, every holiday season to spend time as a family. My mom, dad, brother, sister and I all get together and just spend quality time. it is the best.
Haley Sherif: Tell me about your “green” resolutions.
Lauren Conrad: For me it is about starting small and inspiring others to do the same. I think that people should find resolutions that are right for them. It isn’t about changing your entire life in one day, but taking steps daily to make better choices.
HS: I love BlueAvocado. It looks adorable. When did this collaboration come about?
LC: I was first introduced to them last Spring when I went down to Texas to meet the founders. For me, the partnership represents a synergy of all the things I love to do—design great products and do something cause related. I just loved BlueAvocado’s mission of inspiring a reusable lifestyle where looking good and doing good can co-exist. I was also really inspired by the company as a whole. It is founded by women and it has always been important to me to teach young girls that as females we can come together and live out our dreams.
HS: What’s your favorite thing about your new eco line?
LC: In general, I love the idea that the entire collection is made from reclaimed plastic bottles, so we are keeping them out of landfills and oceans. I am also excited about some of the beauty carrier products, which is an entirely new line I helped inspire. Each of the products will include an impact label so people can see the carbon footprint of the product, how many plastic bottles were upcycled, and the waste avoided with each use. It is the ultimate in reuse and recycle. Plus the bags are super cute!
HS: Why did you decide to do a green accessories line? What inspired you?
LC: Growing up in California, I grew up with an appreciation for the natural beauty of our beaches, which was my playground. It is heartbreaking to learn about how the build up of garbage in oceans is compromising marine animals and their habitats. I really wanted to make it easy for people to do something without sacrificing style or function and understanding the impact of conscious design. Taking just the smallest first step can create a ripple of awareness where greater change can take place. I think that lifestyle accessories are a great way to take that first step.
Tune in tomorrow for part two were Lauren dishes on future collaborations and more! xo